Marshall McLuhan & Quentin Fiore (1967) The Medium is the Massage, New York: Bantam Books. Paraphrasing Marx: 'Electric circuitry has overthrown the regime of "time" and "space" and pours upon us instantly and continuously the concerns of all other men. It has reconstituted dialogue on a global scale.' (McLuhan, 1967: 16) [...] 'Ours is a brand-new world of allatonceness. "Time" has ceased, "space" has vanished. We now live in a global village... a simultaneous happening.' (McLuhan, 1967: 63) medium is the massage: 'All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage.' (McLuhan, 1967: 26) rear-view mirror: 'The past went that-a-way. [...] We look at the present through a rear-view mirror. We march backwards into the future.' (McLuhan, 1967: 73-4)