Food metaphors: 'The culture industry perpetually cheats its consumers of what it perpetually promises. The promissory note which, with its plots and staging, it draws on pleasure is endlessly prolonged; the promise, which is actually all the spectacle consists of, is illusory: all it actually confirms is that the real point will never be reached, that the diner must be satisfied with the menu. In front of the appetite stimulated by all those brilliant names and images there is finally set no more than a commendation of the depressing everyday world it sought to escape.' Adorno, Theodor W. and Max Horkheimer, "The Culture Industry: Enlightenment as Mass Deception," Cultural Studies Reader. Ed. Simon During. 38, p.40. The suggestion would be that the diner should not be satisfied and should engage with cooking itself - go into the kitchen rather than be interested in the dining room as such... to stretch the metaphor. Similarly again, one of Marx's caveats is that you cannot tell from the mere taste of wheat who grew it. In other words, that the product gives no indication of the system or the relations of production. (quoted in Deleuze and Guattari, 1990: 24).